The right mindset

If you’ve ever felt that social media marketing just isn’t working for you, feels overwhelming, or is out of control, and you just don’t know what you’re doing, you’re not alone. I get that. I’m often in that same boat, and I’ve been doing this as a career for 14 years already. So, please, if you’re feeling bad, stop that right now, and I’m going to help you through it.

The hard truth is that your mindset could be the one thing holding you back from getting the results you’ve always wanted, the results you see others getting, and the results you hope and believe are possible. I’m here to tell you it is possible. Let me share a few things with you today. In 2025, social media marketing is more powerful than ever, but it doesn’t come from just following the trends. There’s so much more to it. Today, I’m going to walk you through some of the shifts you really need to make in order to find the success you’re looking for from your social media marketing.

Mindset Shift #1: Stop Thinking Like a Consumer and Start Thinking Like a Creator

If you’re stuck in what feels like the spinning wheel of constant content consumption, you’re the same as everyone else. But hear me when I tell you that your unique position, experience, knowledge, and gifts are all things that need to be shared because there are people out there looking for exactly what you have. So switch that mindset from consumer to creator. Think of it this way: social media is your marketing tool, not just your entertainment.

Here’s an action step you can take today: Implement a creation-first period into your day. Before you start scrolling or consuming other people’s content, post a reel, a TikTok, a story, or even a simple text post. It all depends on your strategy, of course, but make sure you do something for yourself first because nobody’s going to do it for you. The more success you’re looking for from your social media marketing in 2025, the more you have to put into it.

Mindset Shift #2: Ditching Perfectionism

This is a big one, and it’s something I struggle with personally. I’m giggling because I am a recovering perfectionist. The recovery efforts are coming slowly, but I’m fully aware that I waste a lot of time with my perfectionism. Let me give you an example, just for fun. I’ve been working on creating a course for my internet friends, for people who find me and need me. When I tell you that I’ve spent countless hours working on the website, the copy, the branding, and the colours, and going back and forth with ChatGPT on different things, just to put something out there that could have reasonably been out there weeks, if not months, ago. So, I am very much a perfectionist in recovery.

When I talk about this, it’s very personal to me as well. I understand if you are also a perfectionist. If you’re waiting for everything to be perfect before you take action or do something, well, based on that example, it’s just ridiculous. It doesn’t help anybody. It doesn’t help you, and it doesn’t help the people who are looking for you because they’re sitting there waiting and likely finding someone else in the meantime. Perfectionism kills momentum. Long gone are the days of social media marketing being about curated, super-edited stuff. It’s about connection. How do we gain connection with someone? It’s about being real, putting yourself out there, and saying hi. That’s as simple as it can be in the beginning.

Mindset Shift #3: Engagement Over Virality

I know a lot of people are caught up in wanting to go viral. “Let’s go viral! I want a million views!” While that looks really cool, I’ve had a couple of videos go viral—not my own, but my clients’. Did it produce the kinds of sales they wanted or needed? Absolutely not. Did it produce greater brand awareness? Absolutely, it did. So, there’s give and take to it, and it’s certainly not as exciting or as appealing as they make it appear. At the end of the day, virality does not pay the bills, but relationships do. That’s why I really work hard at teaching how to build community.

Instead of trying to reach millions, which looks like it would be so much fun, it’s really not. I would say focus on going really deep on building connections with the right people. If you’re trying to serve millions of people, that gets old really fast. But if you’re trying to serve a very specific type of person, client, or customer, that’s something you can do time after time. Here’s an action step for you today: Instead of scrolling endlessly, take just 10 minutes out of your day and engage with different people—maybe ones you already know, maybe new ones you’ve found that really resonate with you. Think, perhaps this is a person or a business you could work with or collaborate with. Spend some time finding and focusing on those people with the intention of making real relationships.

Mindset Shift #4: Selling is Serving

Many entrepreneurs don’t want to sound or look salesy. Want to hear something funny? I’ve been in marketing for 14 years, but I hate advertising. I pretty much don’t have cable television anymore simply because of the ads—I just can’t stand them. A bit of a dichotomy there. However, you won’t really need to advertise when you market appropriately and the right way. Here’s the best way to think about it and a way you can shift your mindset: selling is serving. You are selling a product or service that solves someone’s problems or fixes something for your target audience. It’s something people are looking for every single day.

Getting yourself out there with the intention of service instead of sales will make a huge difference at the end of your week, month, and year. If you don’t talk about your products or services, how’s anybody even going to know what you sell? Here’s the action step on this mindset shift: at least once a week, mention your product or service. But again, just be yourself. Give it a spin with a customer testimonial or perhaps even what it’s done for you.

Mindset Shift #5: Consistency Over Motivation

You can be as motivated as you want and do absolutely nothing. It’s when we take action day after day, even if it’s tiny steps, that is what produces everything you’re looking for. You’re not always going to feel like posting. Success does not come from motivation; it comes from discipline. If you want less flabby arms, do you work out with weights twice a year and expect to be chiselled? Absolutely not. It takes effort, repetition, and just consistently doing the reps. Be like an athlete—do the reps. They get out there whether they want to work on it or not because that is what produces the results.

Show up even if you don’t feel like it, and over time, it becomes second nature. Here’s an action step for you in this regard: create a simple content schedule for yourself. Whether that’s posting three times a week or three times a day, consistency is what matters most. I want to emphasise making it realistic so that you can and will stick to it.

These five simple mindset shifts will change the way you market in 2025. But knowing all these things isn’t enough—you have to apply them. If you want to dive deeper and feel more confident with your social media marketing this year.

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